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TryBluff Pricing: Free Plan, Shark $9.99/mo, Whale $24.99/mo

The core is free — bankroll tracker, equity and ICM calculators, preflop charts, GTO drills, and the AI hand coach are all included on the free plan. Shark ($9.99/mo) and Whale ($24.99/mo) raise the daily and monthly limits and unlock advanced AI.

Free plan (Fish)

A free account includes the full bankroll tracker (session log, ROI, win rate, charts, CSV export), unlimited ICM and equity calculations, the GTO trainer at five hands per day, preflop GTO charts, the hand replayer, the full social feed and direct messages, and all 48 Academy concepts. The AI hand coach is included with a monthly allowance of 15 AI credits — about five in-depth hand analyses. The equity and ICM calculators work without signing up at all.

Shark — $9.99/mo (or $99.99/year)

Shark is built for players who study daily. It raises the GTO trainer to 50 drills per day, unlocks Tournament and Cash modes on the trainer dashboard, and bumps the monthly AI allowance to 100 credits. It adds the bankroll dashboard's Insights & Analytics tab (AI bankroll coaching, advanced analytics, category breakdowns), the "Run coaching analysis" action on shared hand replays, and private home games with friends. Social perks include verified badges, a custom profile banner, premium reactions and sticker packs, a longer post-edit window, and ad-light browsing.

Whale — $24.99/mo (or $249.99/year)

Whale removes the GTO trainer's daily limits entirely and unlocks the AI coach's two premium input modes: voice input (120 minutes per month) and screenshot input. It includes 300 AI credits per month, unlimited hand storage, a full year of analytics history, completely ad-free browsing, a gold verified badge, an animated profile border and custom theme, and early access to new features with VIP support.

How AI credits work

AI features consume credits — roughly three credits per hand analysis. The free plan gets 15 per month (about five analyses), Shark gets 100, and Whale gets 300. Credits reset monthly. The calculators, GTO drills, charts, and bankroll tracker do not consume credits; only the AI coaching surfaces do.

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