TryBluff Pricing: Free During Beta — Shark $9.99/mo and Whale $24.99/mo Coming Soon
The core is free — bankroll tracker, equity and ICM calculators, preflop charts, GTO drills, and the AI hand coach are all included on the free plan. The paid Shark ($9.99/mo) and Whale ($24.99/mo) plans, which raise the daily and monthly limits and unlock advanced AI, are coming soon and are not yet on sale — TryBluff is in free beta.
Free plan (Fish)
A free account includes the full bankroll tracker (session log, ROI, win rate, charts, multi-bankroll, CSV export), unlimited ICM and equity calculations, the hand replayer, the full social feed and direct messages, and all 48 Academy concepts. The equity and ICM calculators work without signing up at all. AI hand analysis and the AI Coach are paid upgrades, and a gamified GTO trainer is planned.
Shark — $9.99/mo (or $99.99/year) — coming soon
Paid plans are coming soon — TryBluff is in free beta. Shark is built for players who study daily. It unlocks AI hand analysis (with 100 AI credits per month), the bankroll dashboard's Insights & Analytics tab (AI bankroll coaching, advanced analytics, category breakdowns), the "Run coaching analysis" action on shared hand replays, and private home games with friends. Social perks include verified badges, a custom profile banner, premium reactions and sticker packs, a longer post-edit window, and ad-light browsing.
Whale — $24.99/mo (or $249.99/year) — coming soon
Paid plans are coming soon — TryBluff is in free beta. Whale unlocks the full AI Coach — conversational hand review, "Play a Hand" simulations, and walkthroughs — plus its two premium input modes: voice input (120 minutes per month) and screenshot input. It includes 300 AI credits per month, unlimited hand storage, a full year of analytics history, completely ad-free browsing, a gold verified badge, an animated profile border and custom theme, and early access to new features with VIP support.
How AI credits work
AI features consume credits — roughly three credits per hand analysis. Shark includes 100 credits per month and Whale includes 300; credits reset monthly. The calculators and bankroll tracker never consume credits — only the AI analysis and coaching surfaces do.